Compelling Conversations

We are a left-brain industry talking to right-brain clients, and as a result, we are only occasionally clear and rarely compelling in our conversations. We are often more comfortable with data, charts and graphs than with analogy, metaphor and story. Clients often use the former to inform and justify their decisions but the latter to actually make those decisions. In our view, you need to master both so you capture their heads and their hearts, enabling them to not only understand your business model and recommendations but to also take the appropriate actions.

Resources & Toolkits