While smart beta has become a buzz word, the concept is far from new. Institutional investors have used alternative weighting and factor-driven strategies since the 1970s, albeit not labeled "smart beta." Now that the term has become mainstream, PowerShares by Invesco would like to provide insight on where we see opportunities for investors.

Smart Beta Research for Advisors

Visit the PowerShares Smart Beta Research Center for in-depth tools and analysis.

Smart Beta Research for Advisors

Visit the PowerShares Smart Beta Research Center for in-depth tools and analysis.


Employing Features of Both Worlds

Smart beta strategies seek to offer investors an alternative to the traditionally polarized passive and active portfolio construction options. They are not simply offshoots of active management or ETF replication vehicles. Through smart beta ETF strategies, we believe investors have the opportunity to retain broad market exposure, potentially achieve long-term outperformance when compared to an index, and reduce portfolio risk in a liquid, transparent, and low cost way.1,2

Graphic - Features of Both Worlds

A Pioneer in Smart Beta ETF Strategies

PowerShares believes that smart beta strategies offer exposure to the best of both worlds, providing investors a valuable alternative that expands portfolio construction opportunities. We were founded on the belief that all investors should be provided with a smarter way to access the markets - beyond traditional active and passive strategies. PowerShares introduced many of the first smart beta vehicles available today calling them "Intelligent ETFs."3

There is no assurance that an investment strategy will outperform or achieve its investment objectives

1 Liquidity: Shares are not individually redeemable and owners of the shares may acquire those shares from the Fund and tender those shares for redemption to the Fund in Creation Unit aggregations only, typically consisting of 50,000, 75,000, 100,000 or 200,000 shares.

Transparency: ETFs disclose their holdings daily.

Low Cost: Since ordinary brokerage commissions apply for each buy and sell transaction, frequent activity may increase the cost of ETFs.

2Smart beta funds may underperform cap-weighted benchmarks and increase portfolio risk.

3 When we say that our ETFs are intelligent, we mean that in several different ways. Please see "Important Information" below for a more detailed explanation.

PowerShares Smart Beta ETF Strategies

As a pioneer in smart beta ETF strategies, PowerShares markets a number of time-tested options suitable for various market conditions and investor profiles.

Indicates an industry first from Powershares

Single-Factor Strategies

Single-factor strategies are designed to address a single factor such as those listed below. We currently offer over 20 single-factor strategies:

Low Volatility

EELV S&P Emerging Markets Low Volatility
FXEP Developed EuroPacific Currency Hedged Low Volatility Portfolio
FXEU Europe Currency Hedged Low Volatility Portfolio
FXJP Japan Currency Hedged Low Volatility Portfolio
IDLV S&P International Developed Low Volatility
SPLV S&P 500® Low Volatility
XMLV S&P MidCap Low Volatility
XRLV S&P 500 ex-Rate Sensitive Low Volatility Portfolio
XSLV S&P SmallCap Low Volatility

Option Based

PBP S&P 500 BuyWrite Portfolio

Alternatively Weighted Fixed Income

LDRI LadderRite 0-5 Year Corporate Bond
PCEF CEF Income Composite
PLW 1-30 Laddered Treasury


CNTR Contrarian Opportunities Portfolio


DBV DB G10 Currency Harvest


PXSG Russell 2000 Pure Growth Portfolio
PXMG Russell Midcap Pure Growth Portfolio
PXLG Russell Top 200 Pure Growth Portfolio

High Beta

SPHB S&P 500® High Beta
EEMO S&P Emerging Markets Momentum Portfolio
IDMO S&P International Developed Momentum Portfolio


PYZ DWA Basic Materials Momentum
PEZ DWA Consumer Cyclicals Momentum
PSL DWA Consumer Staples Momentum
PIZ DWA Developed Markets Momentum
PIE DWA Emerging Markets Momentum
PXI DWA Energy Momentum
PFI DWA Financial Momentum
PTH DWA Healthcare Momentum
PRN DWA Industrials Momentum
PDP DWA Momentum
DWAS DWA SmallCap Momentum
DWTR DWA Tactical Sector Rotation Portfolio
PTF DWA Technology Momentum
PUI DWA Utilities Momentum
SPMO S&P 500 Momentum Portfolio


SPHQ S&P 500® Quality Portfolio
IDHQ S&P International Developed Quality Portfolio


PFM Dividend Achievers™
PEY High Yield Equity Dividend Achievers™
PID International Dividend Achievers™
SPHD S&P High Dividend
KBWD KBW High Dividend Yield Financial


PKW Buyback Achievers™
IPKW International BuyBack Achievers™


PXSV Russell 2000 Pure Value Portfolio
PXMV Russell Midcap Pure Value Portfolio
PXLV Russell Top 200 Pure Value Portfolio
SPVU S&P 500 Value Portfolio

Multi-Factor Strategies

Multi-factor strategies are designed to address multiple factors, including those listed below. PowerShares currently offers over 20 multi-factor strategies.

Low Beta Equal Weight

USLB Russell 1000 Low Beta Equal Weight
IDLB FTSE International Low Beta Equal Weight

Fundamentals Weighted Broad Market Equity

PAF FTSE RAFI Asia Pacific ex-Japan
PXH FTSE RAFI Emerging Markets
PXF FTSE RAFI Developed Markets ex-U.S.
PDN FTSE RAFI Developed Markets ex-U.S. Small-Mid
PRFZ FTSE RAFI US 1500 Small-Mid

Equal Weight Equity

EQAL Russell 1000 Equal Weight
EQWS Russell 2000 Equal Weight Portfolio
EQWM Russell Midcap Equal Weight Portfolio
EQWL Russell Top 200 Equal Weight Portfolio
PZI Zacks Micro Cap

Alternatively Weighted Fixed Income

PCY Emerging Markets Sovereign Debt
PHB Fundamental High Yield® Corporate Bond
PFIG Fundamental Investment Grade Corporate Bond
PGHY Global Short Term High Yield Bond
PICB International Corporate Bond

Quantitative Intellidexes™

PWB Dynamic Large Cap Growth
PWV Dynamic Large Cap Value
PWC Dynamic Market

Quantitative Sector and Industry

PBE Dynamic Biotechnology & Genome
PKB Dynamic Building & Construction
PXE Dynamic Energy Exploration & Production
PBJ Dynamic Food & Beverage
PEJ Dynamic Leisure and Entertainment
PBS Dynamic Media
PXQ Dynamic Networking
PXJ Dynamic Oil & Gas Services
PJP Dynamic Pharmaceuticals
PMR Dynamic Retail
PSI Dynamic Semiconductors
PSJ Dynamic Software

Intelligent Commodities Strategies

Intelligent commodities strategies are designed to address the impact rolling futures can have on commodity returns, an issue ignored by traditional commodity strategies. We currently market eight intelligent commodities strategies.

DB Commodities

DBA DB Agriculture
DBB DB Base Metals
DBC DB Commodity Index Tracking
DBE DB Energy
DBP DB Precious Metals
DBS DB Silver

Glossary & Terms

Beta: is a measure of risk representing how a security is expected to respond to general market movements. For example, a beta of one means that the security is expected to move with the market. A beta of less than one means the security is expected to be less volatile than the overall market. Betas greater than one are expected to exhibit more volatility or movement than the general market.

Factor Driven: A method of using objective style determinates, such as book value, cash flow, sales and dividends, within an index in attempt to achieve mutually exclusive security selection.

Front Month Roll: is a process in which an index automatically rolls to the next available futures contract with a predetermined expiration month (e.g. the next-to-expire contract).

Liquidity: Liquidity is characterized by a high level of trading activity and is a measure of the degree to which an asset or stock can be bought or sold in the market without affecting its asset price. Assets or stocks that can be easily bought or sold are known as liquid assets.

Low Cost: Since ordinary brokerage commissions apply for each buy and sell transaction, frequent activity may increase the cost of ETFs.

Market-Cap-Weighted: A type of index in which individual components are weighted according to market capitalization. Index value can be calculated by adding the market capitalizations of each index component and dividing that sum by the number of securities in the index.

Optimum Yield™: A roll methodology that is specially designed for investors to gain access to the commodities market the way many institutions or commodity professionals would , rather than employing a front month roll methodology.

Smart Beta: An alternative and selection index based methodology that seeks to outperform a benchmark or reduce portfolio risk, or both.

Transparency: ETFs disclose their holdings daily.

Important Information

When we say that our ETFs are intelligent, we mean that in several different ways:

One of our largest family of ETFs is based on Intellidexes™ - dynamic indexes that use rules-based quantitative analysis to choose stocks for their capital appreciation potential. We believe this is an intelligent way for an index to select stocks.

Our ETFs based on FTSE RAFI® indexes weight stocks according to fundamental economic factors. We believe this is a more intelligent weighting method than market-cap weighting. Furthermore, our Fundamental Index ETFs are based on four factors - sales, cash flow, book value and dividends - which we believe is a more balanced, intelligent approach than weighting stocks according to just one fundamental measure.

We also have a wide range of ETFs that target narrow slices of the market (Intelligent Access) - from niche industries to specific world regions.

For investors who are interested in these niches, we believe ETFs - which invest in multiple companies within a market sector - may offer a more intelligent investment approach than stock picking.

Our PowerShares DB commodity funds (Intelligent Access) provide systematic access to some of the world's most important commodities by seeking to replicate rules-based indexes composed of futures contracts that trade on some of the most liquid and deep commodity markets in the world.

Overall, no matter what the focus, all ETFs offer investors tax efficiency and trading flexibility, which make them an intelligent investment tool for investors to consider. Whether you're looking for broad market exposure, specialized investment strategies or access to niche markets, we believe PowerShares ETFs represent an intelligent option for your portfolio.

General Risk Information

Investments focused in a particular industry are subject to greater risk, and are more greatly impacted by market volatility, than more diversified investments.

There are risks involved with investing in ETFs, including possible loss of money. Shares are not actively managed and are subject to risks similar to those of stocks, including those regarding short selling and margin maintenance requirements. Ordinary brokerage commissions apply. The Fund's return may not match the return of the Underlying Index.

Important Information about PowerShares DB Funds

Commodities and futures generally are volatile and are not suitable for all investors.

The PowerShares DB funds are not mutual funds or any other type of Investment Company within the meaning of the Investment Company Act of 1940, as amended, and are not subject to regulation thereunder. This material must be accompanied or preceded by a prospectus. Please read the prospectus carefully before investing. To download a copy of each PowerShares DB prospectus please visit DBA, DBB, DBC, DBE, DGL, DBO, DBP and DBS.

The Shares of the Funds are not deposits, interests in or obligations of any Deutsche Bank, AG, Deutsche Bank, AG London, Deutsche Bank Securities, Inc. or any of their respective subsidiaries or affiliates or any other bank (collectively, the "DB Parties") and are not guaranteed by the DB Parties.

The indices underlying DBA, DBB, DBC, DBE, DGL, DBO, DBP and DBS are products of Deutsche Bank AG and/or its affiliates. Information regarding the indices is reprinted with permission. Deutsche Bank®, DB and Optimum Yield are trademarks of Deutsche Bank AG. The indices and trademarks have been licensed for use for certain purposes by Invesco PowerShares Capital Management LLC, an affiliate of Invesco Distributors, Inc. The above-referenced funds are not sponsored, endorsed, sold or promoted by the DB Parties or their third party licensors and none of such parties makes any representation, express or implied, regarding the advisability of investing in the funds, nor do such parties have any liability for errors, omissions, or interruptions in the indices. The indices are calculated and administered by the DB Parties without regards to the funds.

Invesco PowerShares Capital Management LLC and Invesco Distributors, Inc. are not affiliated with Deutsche Bank Securities Inc.

Trademarks & Other Information

The Intellidex Indexes are trademarks of NYSE Euronext or its affiliates and are licensed for use by Invesco PowerShares Capital Management LLC in connection with the PowerShares Intellidex investment products. The products are not sponsored or endorsed by NYSE Arca, and NYSE Arca makes no warranty or representation as to the accuracy and/or completeness of the Indexes or results to be obtained by any person from use of the Indexes or the trading of the products.