Participant Communication

Invesco Consulting began New Word Order research by teaming with political consultants and word specialists Maslansky + Partners. We used a unique "dial session" research technology to measure investors' emotional response to words, jargon and phrases common in DC plans. During these sessions, investors registered their responses to what they heard by turning a remote control dial up for positive and down for negative. We used the responses to determine "words to use" and "words to lose." We then validated our findings by surveying investors nationally. And here's what we found — it's not what you say, it's what people hear.

Pensions & Investments Interview: The Language of Alternatives

Invesco Consulting's Gary DeMoss discusses words and phrases to use and lose when communicating alternative investment strategies with participants.

'Finglish' Is the Problem

In this humorous video, Invesco Consulting's David Saylor asks people to define commonly used "financial English" as part of the Financial Security Project at Boston College.

PLANSPONSOR Interview with Scott West, Head of Invesco Consulting

Scott West discusses the New Word Order language study and the key principles to be mindful of when communicating with investors