Pursuing performance

Close-up Shot of a Monitor with EKG Data. Male Athlete Runs on a Treadmill with Electrodes Attached to His Body while Sport Scientist Holds Tablet and Supervises EKG Status in the Background.

Yes. It’s that time of year again. The ramp-up to March Madness® — where all eyes in the sporting world will be riveted on the ‘big dance’ from Selection Sunday all the way through the Sweet Sixteen, Elite Eight, Final Four, and Championship Game.

Who can help but get caught up in the excitement, rooting for their alma mater or cheering on the shocking Cinderella run that some 10 or 12 seed makes deep into the tournament? It’s one of the reasons Invesco QQQ ETF (QQQ) is incredibly proud to be the official ETF of the NCAA®.

For casual fans, it might seem as though Duke, Kentucky or North Carolina is always playing in the finals. But in reality, those three perennial powerhouses combined have won fewer than one-quarter of the 80 national titles. Thirty-six different teams have prevailed over the years.

It reminds us a lot of the stock market and our fund. When most people think of the Nasdaq-100 and Invesco QQQ, they think of tech stocks leading the way. But did you know that technology has only been the top-performing U.S. market sector in 4 of the last 14 years (from 2007 through 2020)?1 Technology stocks also make up less than half of the entire QQQ holdings.2

The starting five

Every team needs a ‘go to’ player — whether it’s freshman guard Michael Jordan leading North Carolina to the 1982 championship or the epic 1979 battle of Magic’s Michigan State Spartans versus the Bird-led Indiana State Sycamores. That’s the role that Information Technology plays in QQQ. Tech innovators like Apple, Microsoft, and PayPal are the foundation that our QQQ team is built around. But just as any basketball team needs diverse skills and talents to succeed — from a point guard running the floor to a big man rebounding under the basket — a successful fund needs the same sort of diversification.3

For QQQ, that diversity comes in the form of Communication leaders such as Facebook, Alphabet, and Netflix; Consumer favorites like Amazon, Tesla, and Starbucks; Healthcare innovators including Amgen, Moderna and Vertex; and recognizable staples such as Pepsi, Costco, and Keurig.

Sector composition of the Invesco QQQ ETF

Information Technology 48.1%
Communication Services 19.1%
Consumer Discretionary 18.9%
Healthcare 6.7%
Consumer Staples 4.7%
Industrials & Utilities 2.4%

Sector allocation data as of Dec. 31, 2020. Subject to change without notice. For illustrative purposes only.

The whole is stronger than the sum of its parts

“The main ingredient of stardom is the rest of the team.” That’s a famous quote from the immortal college coach John Wooden—and a fitting description of the Invesco QQQ ETF. Technology may be the marquee attraction, but our success is driven every bit as much by the other diverse companies that make up the fund.

Interested in learning more about how innovative QQQ companies are helping to shape the future of sports? Check out some of those game-changing companies.


  • 1

    Novel Investor, Annual Sector Returns Chart, December 31, 2020.

  • 2

    As of 3/2/21, the QQQ allocation to the Information Technology sector was 48.47%.

  • 3

    Diversification does not guarantee a profit or eliminate the risk of loss.

How to invest in QQQ

Select the option that best describes you, or view the QQQ Product Details to take a deeper dive.

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