Article

On the fifth day of Christmas...

13 December 2021
David Scales
David Scales
Senior ETF Investment Editor
On the fifth day of Christmas...
Atlanta, USA

Does jewellery pop into your head when thinking of gold? Especially around the festive season, when ‘five gold rings’ belts out and surprises in tiny little boxes wait patiently for those special someones to unwrap.

The jewellery market accounts for around half of all gold demand, but the precious metal has other admirers, including a host of industries and investors.

It makes a nice surprise when given as a gift at Christmas. When less desirable events surprise investors (economic or geopolitical shocks, stock market crashes, and so on), gold can be even more appealing.

Just look at 2020 when the amount held in gold exchange-traded products hit record highs.

Gold: a welcomed surprise for all seasons. Ho ho ho! 

Figure 1. Demand for gold via ETFs
Figure 1. Demand for gold via ETFs

Source: Invesco as of 30 September 2021.

Count down to Christmas with our festive charts as we publish a new piece each day. Recognise the images that feature on our calendar windows? Each corresponds to a city where an Invesco office is based.

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