Selecting audience type

How do I ensure I have the correct audience type selected?

Our website uses different audience types to ensure we show you the most relevant and suitable content for you.

You can check which audience type you have selected at any time by looking at the top right of every page.

Which audience type is right for you?

If you are unsure which audience type applies to you, you are probably a Private investor. The descriptions below may help you to make the right decision.

Private investor

Individual investors interested in our range of ISAs, ICVCs, offshore funds and investment trusts

Financial adviser

Professional financial advisers giving advice to clients on our range of ISAs, ICVCs, offshore funds and investment trusts

Institutional investors

Institutional investors and Consultants

How do I change my audience type?

To change your audience type, simply click on the relevant audience type at the top right of any page. You will be prompted to confirm that this is the correct audience type for you and that you agree to the site terms and conditions.

Please note that not all content on this website is suitable for all audiences. Therefore, on some occasions, you may receive a ‘page not found’ error, particularly if someone of a different audience type has shared a page with you.