
Digital asset exposures
Explore the future of finance. Invest in Bitcoin and blockchain technologies with Invesco’s specialised digital asset funds and ETFs.
Despite common misconceptions, cryptocurrencies represent a dynamic and expanding market. Bitcoin, for instance, gains substantial value from its widespread recognition and limited supply.
Various cryptocurrencies have emerged over time. Some have attempted to address some of Bitcoin's limitations by either modifying the underlying technology or completely overhauling it. Others take on an entirely different value proposition.
The perception of cryptocurrencies as investment assets has undergone significant evolution. Once viewed as an uncorrelated asset, Bitcoin now trades more like a cyclical, risk-on asset.
Cryptocurrencies tend to divide the financial community sharply. Are Bitcoin and others in a bubble, due to deflate once investors realise some fundamental truth about cryptocurrencies? Or is the advent of the underlying blockchain technology the beginning of a new era in our financial system built on decentralised systems?
We view cryptocurrencies as a new type of asset that is purely digital, accompanied by a host of new jargon to describe their inner workings. As digital assets continue to grow, we believe they deserve review.
Cryptocurrencies emerged during the 2008 Global Financial Crisis as an innovative alternative to traditional banking. This new form of digital asset was pioneered by Satoshi Nakamoto, who, in the seminal Bitcoin whitepaper, proposed a decentralised system that was free from the confines of banks and other financial institutions.
Since their inception, cryptocurrencies like Bitcoin have evolved from niche digital tokens and have become a significant part of the global economy. Following the financial crisis, Bitcoin remained on the fringes of the economy, with occasional news stories highlighting thefts and hacks of cryptocurrency exchanges. It was not until 2017 that we witnessed the first significant price increase, which led to a surge in interest in cryptocurrencies. A retail-driven bubble emerged in tandem with the introduction of Bitcoin futures by the Chicago Mercantile Exchange at the end of 2017, bringing cryptocurrencies into the mainstream investment world. After that bubble popped, cryptocurrencies were not back in vogue until 2020, when large-scale fiscal and monetary support helped spark a rally in many assets, including cryptocurrencies. Despite drastic fluctuations, the relevance of digital currencies continues to grow, underpinned by increasing interest from both retail and institutional investors.
Even before the cryptocurrency boom of 2017, digital currencies such as Litecoin (launched in 2011), Dogecoin (2013), Tether (2014), and Ethereum (2015), were advancing rapidly. These platforms either refined or revamped the underlying blockchain technology. As of today, the popular cryptocurrency tracker CoinMarketCap.com counts tens of thousands of cryptocurrencies in existence, and millions of other digital assets, reflecting the expansive growth and continual innovation in the sector.
* Market Share indicates the relative share of the market capitalization of the cryptocurrency universe, including both coins and tokens.
† As we discussed earlier in this piece, the claim that any cryptocurrency is a store of value is largely subjective.
Sources: CoinDesk, CoinGecko, CoinMarketCap.com and Invesco as of 20 March 2025.
Improvements in blockchain technology have enhanced the appeal of cryptocurrencies as a viable digital currency. Other cryptocurrencies derive their value from some other value proposition, such as deriving revenue from some kind of service provided through a blockchain.
As financial institutions create more crypto-focused products and integrate blockchain into their operations, rising investor confidence should help drive wider adoption.
Increasingly progressive regulatory frameworks in certain countries have provided a roadmap for businesses to engage with cryptocurrencies, positively influencing market stability and growth.
Media coverage and public perception have a significant impact on the value of cryptocurrencies. Positive news flow can lead to rapid price increases, while negative news can lead to swift declines.
The decentralised nature of cryptocurrencies offers an alternative to traditional banking and financial systems.
Stores of Value |
These cryptos seek to offer methods of storing value securely through a crypto, yet their values are quite volatile. Top Contenders:
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Software Platforms |
Such “software” cryptos act like a decentralized computer, with programs stored on and executed via blockchains. Top Contenders:
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Stablecoins | Stablecoins sidestep the store of value debate by pegging their value to an underlying, such as the US dollar. Top Contenders:
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Payments-Focused | These cryptos focus on scalability for the sake of rapid payments and are often run or created by a business. Top Contenders:
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Memecoins | Born out of their namesake, memecoins are perhaps the easiest to criticize for lacking a key value proposition. Top Contenders:
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Sources: CoinDesk, CoinGecko, CoinMarketCap.com and Invesco as of 20 March 2025.
In Exploring Cryptocurrencies, we delve into the complex world of cryptocurrencies to introduce and evaluate the space. We begin by contextualising Bitcoin’s rise from the Global Financial Crisis to the present, followed by an explainer on blockchain and its underlying technology. We then investigate some of the nuances of Bitcoin and the usual questions we see in this space—is it a currency? Is it digital gold?
We also consider the value proposition and valuation approaches for the cryptocurrency space, reviewing some of the largest cryptocurrencies and their underlying technologies. We also discuss how other assets can exist on a blockchain through tokenised assets. Tokenisation on the blockchain allows for the digital representation of various assets, from real estate to art, and carries both potential benefits and risks. We conclude with an assessment of the risks and potential long-term outcomes for cryptocurrencies.
From an investment perspective, cryptocurrencies and blockchain technology are undergoing rapid change, unlocking new opportunities for investors. Methods of exposure to digital assets range from direct ownership of cryptoassets, to derivative products, to broader market approaches surrounding the crypto ecosystem.
Once viewed as an uncorrelated, fringe asset, Bitcoin is now seeing increased attention following the launch of US spot Bitcoin exchange-traded products (ETPs) . As the asset has grown in traded volume, its behaviour has evolved to be more like that of a cyclical, risk-on asset, which is influenced by broader economic cycles and investor sentiment.
We offer two efficient exchange-traded products for you to gain exposure to this transformative opportunity.
The Invesco CoinShares Global Blockchain UCITS ETF offers exposures to, and evolves with, the growth of global companies at the forefront of blockchain technology. It uses an expert analyst-driven approach to identify, select and weigh companies. Launched in March 2019, this ETF is the longest running ETF in Europe, giving meaningful exposure to the blockchain space.
Investment risks - click for more information. For complete information on risks, refer to the legal documents. Investment risks include: Value fluctuation, Small companies, Securities lending, Equity, Currency.
An investment in this fund is an acquisition of units in a passively managed, index tracking fund rather than in the underlying assets owned by the fund.
Investors seeking more targeted exposure to Bitcoin, on the other hand, may want to consider our Invesco Physical Bitcoin ETP. This ETP is designed with an institutional-grade and proven ETP structure, is 100% backed by physical Bitcoin, and has one of the lowest fixed fees of any Bitcoin-tracking products in Europe.
Common terms used in the cryptocurrency world:
Cryptocurrency | A non-traditional, digital medium of exchange that uses cryptography to validate and secure transactions, typically through a blockchain. Importantly, some cryptocurrencies vary on this definition. |
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Bitcoin | The first and most popular cryptocurrency that is a reward for participating in the Bitcoin blockchain network. |
Altcoin | Any cryptocurrency other than Bitcoin. |
Token | A token is a crypto asset whose underlying value is based on another asset (e.g. gold or a title). This is different from a coin in that a coin’s value is not directly related to the value of an underlying asset. Unfortunately, “token” and “coin” are often used interchangeably, perhaps improperly. |
Stablecoin | A stablecoin is a cryptocurrency in which its market value is intended to be pegged to another asset, such as US dollars. |
Blockchain | A digital ledger maintained by computers worldwide in a decentralized manner, where each “block” is a packet of data. |
Mining | Users can participate in a blockchain network by verifying transactions and, in exchange, are rewarded with a particular cryptocurrency in a specified amount. |
Wallet | Wallets are where Bitcoin and other cryptocurrencies are, in essence, held for use. Note that wallets facilitate holding cryptocurrencies, whereas an address is specific to each blockchain and is used in transactions, serving as an identity. |
Exchanges | Where cryptocurrencies can be transacted with other people or currencies for a fee.
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Initial Coin Offering | An Initial Coin Offering (or ICO) is like an IPO but with digital coins. At the time that they became popular, they required no formal filings but served a similar purpose to equity securities. Today, they are almost non-existent. |
Decentralized Finance (DeFi) | As with Web 3, definitions may vary. The general idea of DeFi is to change financial markets and products operated by transparent crypto-based protocols rather than by financial institutions. |
Fiat currency | Government-issued currency that is not backed by a physical commodity but by the trust that individuals have in the issuing country. |
Cold wallet/Cold storage | A way of storing cryptocurrencies offline to protect them from hacking or other types of cyber theft. |
Satoshi | The smallest unit of Bitcoin is named after the pseudonym of the inventor of Bitcoin. |
Tokenisation | The process of converting real-life assets like art or real estate into digital tokens on a blockchain makes them easier to trade online. |