
Opportunities from leisure transformation
Online segments continue to gain importance in coronavirus times
The long-term structural shifts in consumer habits are accelerating even more due to the current crisis. Stay-at-home restrictions throughout the world mean that most leisure and business activities are taking place online.
Here are three industries that will benefit from current and long-term developments:
- E-commerce
People who stay at home increasingly have goods delivered to them. Food retailers have been among the biggest growth drivers of online commerce in recent years. The current situation has further reinforced this trend over the past few weeks – Amazon is therefore planning to hire an additional 100,000 employees.1 - Entertainment
Computer game developers have recorded an increased number of downloads in recent weeks. The current isolation is also supporting online dating services, whose global revenue is forecast to reach EUR 2.2 billion by 2024.2 Furthermore, a recent survey showed that 27% of respondents had been using more online streaming services since the outbreak of the coronavirus crisis.3 Streaming has also helped the music industry, which is back on a growth path after 15 years of declining revenue. - Internet services
Downloads and remote-work apps are registering explosive growth, increasing the time spent online and creating network effects. Internet advertising and Cloud services are also continuing to gain in importance as a result.
The Invesco Global Consumer Trends Fund is currently invested in these three industries, which account for more than half of the portfolio.