
The golden hour
Losing a top client is never a pleasant experience. Worse still, research shows that 72.2%1 of financial professionals lose one top client per year. This makes everyone have to run harder just to maintain present production levels, and it hamstrings organic growth. However, we have seen that that it is surprisingly simple to maintain top clients — the very clients that form the foundations of the viability of financial professionals' businesses.
Contrary to most client retention models that are so intensive and time-consuming that most financial professionals never use them, “The golden hour” model aims to deliver maximum benefit at a truly implementable level.
1 Source: Study of 405 financial professionals, as conducted by R.A. Prince & Associates, Inc. under proprietary contract of Invesco Global Consulting during the second half of 2015. Used with permission.