Our culture of caring strives to make a positive impact in the communities where we live and work.
We’re inspiring youth and equipping communities with financial literacy skills for the future through award-winning, financial education programming. Financial literacy is a skillset that can benefit everyone—but one that is infrequently taught. When people understand how to manage their money, they can make better financial decisions, reduce stress and equip themselves for financial success. As a leading asset management firm, we believe it is our responsibility to help not just our clients—but our larger communities—create greater financial possibilities.
Invesco QQQ, the official exchange-traded fund of the NCAA®, continues to run its financial education platform: How Not to Suck at Money. This free platform, based on choice-based game play, offers players an interactive learning experience with real-world financial situations. Players learn about topics such as budgeting, building credit, investing and moving out as they encounter and solve various money dilemmas while navigating a 3D semi-surreal college town.
Since its launch in November 2021, over 3.5 million people have visited the financial education platform. In 2022, How Not to Suck at Money won a STAR award from the Investment Management Education Alliance and was also recognized in several categories, including best Investor Communications—Digital Experience. In total, the platform has received 12 awards for creative and educational excellence from organizations including the Financial Communications Society and Clio Sports. Invesco also launched a TikTok channel as part of its new social influencer campaign.
- 3.5 million+ How Not to Suck at Money visitors
- 125 thousand How Not to Suck at Money game plays
- 1.56 billion How Not to Suck at Money media impressions
- 30,000 annual visitors to Junior Achievement BizTown from Atlanta Public Schools, DeKalb County Schools, Fulton County Schools and Marietta City Schools
- 71% average increase in financial and investment literacy among Rock The Street, Wall Street alumnae
Invesco supports partnerships that promote financial inclusion and literacy, with a focus on underserved communities, so that more people can learn important personal finance skills and achieve financial stability. We do this through several key initiatives.