Understanding
BulletShares
Bond
Laddering
Implementation
Strategy

What are BulletShares®?

BulletShares ETFs, when incorporated into a bond ladder strategy,  may provide instant diversification in a portfolio that matures when you choose.

The Precision of Bonds. The Advantage of ETFs

The Precision of Bonds. The Advantage of ETFs

With ETFs, fixed income investors can experience the advantages of owning individual bonds, but often at reduced cost with less burdensome research.2

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Understanding Defined Maturity ETFs

Understanding Defined Maturity ETFs

Defined maturity ETFs are designed to generate a yield-to-maturity similar to the underlying portfolio, after share creations and redemptions.3

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An In-Depth Look at Defined Maturity ETFs

An In-Depth Look at Defined Maturity ETFs

A fairly new product, defined maturity ETFs may provide liquidity and diversification while helping investors manage cash flow and interest rate risk.

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What is
Bond Laddering

A laddered strategy provides continuous bond exposure through multiple maturities. As holdings mature, the proceeds are reinvested into longer duration assets.

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Diversification does not guarantee a profit or eliminate risk.

Since ordinary brokerage commissions apply for each buy and sell transaction, frequent trading activity may increase the cost of ETFs.

3 Yield-to-maturity is the annualized rate of return on a bond held to maturity.

Unlike individual bonds, bond funds have fees and expenses and most bond funds do not have a maturity date, so holding them until maturity to avoid losses caused by price volatility is not possible. The funds do not seek any predetermined amount at maturity, and the amount an investor receives may be worth more or less than the original investment. In contrast, an individual bond matures; an investor typically receives the bond’s par or (face value).

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