Leisure Redefined
Explore how shifting consumer preferences are driving innovation in the consumer discretionary and consumer staples sectors.
Transcript
00:00:01:06 - 00:00:30:10
Ryan McCormack (Invesco QQQ)
Leisure is paramount. The word leisure carries with it notions of relaxation, enjoyment and the escape from the mundane. When we look deeper, we realize that leisure is an industry that drives and shapes the way that we spend our free time. Invesco QQQ is an ETF that tracks the Nasdaq-100 index, and the ETF gives access to disruptive companies, allowing all of us to become an agent of innovation. When we talk about leisure, we're specifically talking about the consumer discretionary and consumer staples sectors.
00:00:31:04 - 00:00:49:03
Karen Snow (Nasdaq)
Looking across the Nasdaq-100 spectrum of consumer discretionary and consumer staples, companies all are innovating in amazing ways, including eBay, PepsiCo and Marriott International.
00:00:49:03 - 00:01:01:21
Peggy Roe (Marriott)
I’m Peggy Roe from Marriott International. I lead a couple of areas. Our customer experience team includes customer experience designs, data analytics and strategy; our loyalty program; and our new businesses.
00:01:02:05 - 00:01:34:09
Renee Morin (eBay)
eBay is the pioneer of re-commerce. We had very uncertain economic times, people weren’tleaving their homes as much — shopping online became even more prevalent than it had in the past. Our trends through the surveys that we've conducted specifically around re-commerce is that it's become easier, more frequent, more of a core of some of our sellers’ businesses. And so they're more comfortable selling re-commerce as well as buying them. And being in sustainability, having a place to work where you see the results of sustainable actions every day,is really exciting.
00:01:37:04 - 00:01:52:11
René Lammers (PepsiCo)
So as a chief science officer, basically I'm overseeing the research and development activities. So it's innovating new products, new recipes, packaging offerings and all the way to find solutions for some of the sustainability challenges we have as a company.
00:01:53:10 - 00:01:59:11
Karen Snow (Nasdaq)
Each of these companies is emblematic of the disruption and innovation that defines the Nasdaq-100.
00:02:00:10 - 00:02:10:10
Peggy Roe (Marriott)
We've always been an industry that could predict forecast with pretty good accuracy. All of a sudden, it was something we'd never experienced before. People had pent up demand for leisure.
00:02:11:20 - 00:02:24:17
Renee Morin (eBay)
Gen Z and millennial demographics, they're very comfortable with re-commerce, with buying and selling of pre-owned goods. And they also seem to care a little bit more about the planet than maybe some of our older generations have.
00:02:26:15 - 00:02:46:02
René Lammers (PepsiCo)
R&D in PepsiCo is what we call a global function. We have R&D facilities in all geographies in the world. That’s why we are digitizing R&D as we speak. You need to be clever on how you design test with consumers, or how you do science, that sparks and enormous amount of creativity, locally connected with the consumers.
00:02:46:06 - 00:02:54:07
Karen Snow (Nasdaq)
Innovative companies are tracking their consumer preferences, but disruptive companies are really creating preferences. We didn't even know that we had.
00:02:54:18 - 00:03:22:09
Peggy Roe (Marriott)
I think innovation really starts with sometimes a simple insight. So if we see something that's happening in the market or in our hotels or with customers and we want to test and learn. And it can start as early or as simple as that. When you think about a hotel room and particularly today's traveler who might be traveling for business or might traveling for leisure, you think about what people are doing in that space — and the more you can use one space for multiple things, like that's really the idea.
00:03:24:01 - 00:03:37:02
Renee Morin (eBay)
We’re constantly innovating, to stay ahead of the competition, to stay ahead of the trends. And we have a really great audience to help us know where those trends are going, because we're talking with our sellers constantly.
00:03:38:01 - 00:04:03:15
René Lammers (PepsiCo)
Increasingly, innovation will be done through a sort of more data-driven digital lens. It's also happening in R&D. What that our chefs are doing is basically creating some of these recipes, we call them gold standards. And then what we do is, is create prototypes in our labs here, whether it’s products or packaging prototypes, testing them quickly, and then, with concept, together with our marketing colleagues, see whether we can create some new innovation ideas.
00:04:05:03 - 00:04:20:10
Renee Morin (eBay)
We're a tech company, but at the same time, we consume a lot of electricity. But we want to do that in the greenest, cleanest way possible. You can actually know that you're reducing emissions because you're buying a used good instead of buying a new one. And so eBay doing its part is really exciting.
00:04:21:15 - 00:04:41:16
René Lammers (PepsiCo)
I do believe that the only way you will become a successful company is, yes, you need to have the right processes, need to have the right brands. You need to become more digital and address some of the climate challenges we face. Those are critically important things. But if you don't have the right people, motivation, then nothing. Nothing of that is going to happen.
00:04:42:06 - 00:05:03:02
Peggy Roe (Marriott)
I've been here at Marriott for 19 years, and when I joined this company, I thought it was a hotel company. And what I discovered is that it's a playground, like a huge playground for someone who like me, who loves creating experiences for people. And I just think I can't get enough.
00:05:04:17 - 00:05:17:21
Ryan McCormack (Invesco QQQ)
When you think of innovation, I mean, it's a commitment and that doesn't happen overnight. These companies are really innovating around consumer preference, changing the way that we come together, how we pursue hobbies, go on vacation or entertain.
00:05:18:00 - 00:05:26:18
Karen Snow (Nasdaq)
Each of these companies is emblematic of the Nasdaq-100. They're challenging the status quo and elevating their customers’ experiences.
00:05:27:00 - 00:05:34:15
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