Enhance your business
Grow your practice and optimize your team’s performance in a complex and competitive environment.
Referrals may be the best source of new clients, but you may be apprehensive about asking for them.
Our research-based approach uses a low-risk offer to help friends, colleagues, and family members.
“Preferrals,” our business-building program, is built to teach you how to ask and receive referrals.
You don’t get referrals if you don’t ask, but asking may damage your client relationships. Not asking isn’t good for business. Consider this: Nearly 90% of new clients come from referrals.1 Yet, 88% of financial professionals say they didn’t ask their clients for a referral.2
Our business-building program, “Preferrals” uses a research-based approach in an effort to transform an outdated and potentially harming referral method into a low-risk offer to help friends, colleagues, and family members. You’ll learn:
1. Why common approaches don’t work
Understand why the typical mainstream methods can actually harm your practice.
2. A sequence to follow
A research-based method built to help you be successful in winning referrals without the awkwardness of asking.
3. Social prospecting methods
A way to make you and your friends comfortable and to clearly communicate that you’re available if they ever need help.
Source: R.A. Prince & Associates, Inc., January 2021 study of 478 financial professionals. Used with permission. (89.7% of new clients come from referrals.)
Source: R. A. Prince & Associates, Inc., January 2013 study of 338 financial professionals with an income between $200,000 and $500,000 after expenses and before taxes. Used with permission. (88.1% of financial professionals say they did not ask their clients for a referral.)
It's all part of our focus on you. Invesco Total CX is a powerful all-in-one platform that is designed to empower you to achieve greater possibilities for your clients, business, and portfolios.
Enhance your business
Grow your practice and optimize your team’s performance in a complex and competitive environment.
Connect with your clients
Elevate your client interactions with the support of our time-tested client-management strategies, insights and resources.
Optimize your portfolio
Strengthen your investment process and outcomes with a range of products and expert guidance.
To learn more about Invesco Global Consulting services and resources, you can contact us here.
"Preferrals" is based on Invesco Global Consulting's work with R.A. Prince & Associates, Inc., Advantage Coaching & Training, Cerulli Associates and Invesco Global Consulting I-dials language testing with Maslansky + Partners . Invesco Distributors, Inc. is affiliated with neither R.A. Prince & Associates, Inc., Advantage Coaching & Training, Cerulli Associates, Cerulli Inc. nor Maslansky + Partners.
This material is for illustrative, informational and educational purposes. We make no guarantee that participation in this program or utilization of its content will result in increased business for any financial professional.
It is important to remember that any outside business activity including referral networks be conducted in accordance with your firm's policies and procedures. Should you have any questions on these programs, please consult your branch manager and/or compliance representative for additional information.
The opinions expressed are those of the author and are subject to change without notice. These opinions may differ from those of other Invesco investment professionals.
All data created by Invesco Global Consulting unless otherwise noted.
Note: Not all products, materials or services available through all firms. Financial professionals should contact their home offices.
NA3272130
This link takes you to a site not affiliated with Invesco. The site is for informational purposes only. Invesco does not guarantee nor take any responsibility for any of the content.