New Business Development

How to ask for referrals

Casual business meeting
Key takeaways
The challenge

Referrals may be the best source of new clients, but you may be apprehensive about asking for them.

Our solution

Our research-based approach uses a low-risk offer to help friends, colleagues, and family members.

Our program

“Preferrals,” our business-building program, is built to teach you how to ask and receive referrals.

The challenge: Asking for referrals

You don’t get referrals if you don’t ask, but asking may damage your client relationships. Not asking isn’t good for business. Consider this: Nearly 90% of new clients come from referrals.1 Yet, 88% of financial professionals say they didn’t ask their clients for a referral.2

Our solution: “Preferrals”

Our business-building program, “Preferrals” uses a research-based approach in an effort to transform an outdated and potentially harming referral method into a low-risk offer to help friends, colleagues, and family members. You’ll learn:

1. Why common approaches don’t work
Understand why the typical mainstream methods can actually harm your practice.

2. A sequence to follow
A research-based method built to help you be successful in winning referrals without the awkwardness of asking.

3. Social prospecting methods
A way to make you and your friends comfortable and to clearly communicate that you’re available if they ever need help.

Learn more


  • 1

    Source: R.A. Prince & Associates, Inc., January 2021 study of 478 financial professionals. Used with permission. (89.7% of new clients come from referrals.)

  • 2

    Source: R. A. Prince & Associates, Inc., January 2013 study of 338 financial professionals with an income between $200,000 and $500,000 after expenses and before taxes. Used with permission. (88.1% of financial professionals say they did not ask their clients for a referral.)

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