Real estate

Where apartment rents may accelerate soonest

View of buildings

Rent growth in several apartment markets has the potential to increase significantly over the next one to two years. That’s because of a pending imbalance between supply and demand. US apartment construction starts for the year ending Q2-2025 fell to their lowest level since 2012, while tenant demand reached a record high.1

We researched the drivers of apartment rent growth, and used the results to project which submarkets across 53 metro areas we believe have the highest potential for outsized rent increases and therefore stronger return potential. Here are our key takeaways. (Read our complete research report, Unlocking rent growth: Projecting high-potential apartment submarkets.)

Key takeaways

  • Occupancy rates and job growth were the factors most strongly correlated with rent growth Other factors showed lower average correlations and less consistent correlations (i.e., higher standard deviations).2
  • Occupancy threshold matters: We believe submarkets with projected occupancy rates above 96% in the next year are more likely to see accelerated rent growth the soonest.  
  • Concentration matters: Submarkets in metros where most neighborhoods are also poised for strong performance potential have improved prospects for rent growth — 260 submarkets of the 723 examined fit this criterion.
  • Balance occupancy with investment value: Even in high-occupancy areas, not all opportunities are equal. Job growth and cap rates can reveal important investment tradeoffs.
  • Regional patterns: The Northeast and Midwest have higher percentages of critical occupancy submarkets.

Read our complete research report, Unlocking rent growth: High-potential apartment submarkets.

  • 1

    Source: RealPage as of July 2025. Annual US apartment construction starts at the end of Q2-2025 totaled 215,195 units, the lowest level since Q1-2012 at 196,156 units. Annual tenant demand for the year ending Q2-2025 totaled 794,160 units, the highest level since RealPage began to keep records in 2000.

  • 2

    Data for this analysis reflect conditions between the periods of Q1-2000 to Q2-2025. 

success failure

Fresh insights, delivered

Get the latest information and insights from our portfolio managers, market strategists, and investment experts.  

Fresh insights, delivered
Topic preference Please select one or more topics

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

When you interact with us, we may collect information about you which constitutes personal data under applicable laws and regulations. Our privacy notice explains how we use and protect your personal data.