Invesco total cx How we get our data
Invesco Total CX — the Total Client Experience — is a powerful platform of tools and resources designed to help financial professionals achieve greater possibilities for their clients, businesses, and portfolios. Through June 2025, we’ve helped approximately 3,500 financial professionals benchmark their practices with the the Practice Innovation Index (PII), a diagnostic assessment focusing on four areas: New business development, wealth management, client service, and practice management.¹
~3,500 Diagnostic completions¹
from top-performing financial professionals, in key areas of management
$282.11M Average practice AUM¹
of assessment participants, who represent various channels and practice types
$3.87M Average assets per client¹
across wealth management practices that contributed experiences
Latest insights Work to build a strong practice through quality service that leverages strategic relationships
The latest Total CX Insights, in partnership with Cerulli Associates, examines key ideas that have supported and nurtured the growth of your top-performing peers.
How do practices find success?
Business relationships may play out and pay off in many ways, from client referrals to external partnerships. The strongest relationships may feed a referral pipeline and help grow the bottom line.
What opportunities do wealth managers face?
As clients build wealth, they may outgrow their current firms. Wealth managers with broader service offerings have an opportunity to meet clients where they are and where they’re going.
Why might a smaller roster be better?
According to PII data, top-performing wealth managers have prioritized personalization, segmentation, and consistent engagement. A smaller client roster may free up time and resources to provide better service.
When should wealth managers plan for the long term?
According to PII data, firms increasingly face career development, leadership, and succession challenges when preparing for the future. Some self-reflection and a plan for the inevitable may help chart a path forward.
Access previous reports
Look back at previous Total CX Insights articles and download recent reports.
Benchmark your practice Practice Innovation Index
The Practice Innovation Index — powered by Cerulli Associates — is the first diagnostic2 to analyze peer ranking and provide custom resources designed to help in every area of your practice.
April 2025 Summary
This report explores how to use effective marketing and client targeting in order to facilitate long-term growth.
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Wealth managers should articulate a clear and compelling marketing and branding message to attract more prospects and grow their business. -
Invesco Global Consulting Find new clients through referrals and strategic partnerships
Wealth managers can find long-term sustainability with a robust referral network that generates leads through existing clients and strategic partnerships. -
Invesco Global Consulting Reach your target client in order to generate organic growth
Wealth managers can facilitate long-term organic growth by finding their ideal client and developing a value proposition that helps create relationships.
May 2024 Summary
The latest Practice Innovation Index report tells us that wealth managers need a comprehensive plan to better manage their time, find unique solutions, and support their clients' goals and objectives.
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Invesco Global Consulting Holistic financial planning to grow your wealth management practice
As wealth managers embrace holistic financial planning, relatively few offer multi-generational transition planning. How can practices catch up and get ahead? -
Invesco Global Consulting Personalize wealth management with model portfolios
Every client is unique and deserves their own individualized investment strategy. Model portfolios can provide a shortcut to personalization. -
Invesco Global Consulting Alternative investments and their role in wealth management
Incorporating alternative investments can help clients expand their portfolios and let wealth managers enhance their value proposition.
September 2023 Summary
Teaming may help build a sustainable practice by focusing complementary skills toward a common goal. Effective integration can potentially lay the foundation for a smooth transition from wealth manager to successor. Learn the main factors that can determine your success.
May 2023 Summary
The Total CX Insights video is an overview of the May 2023 Report results of the Practice Innovation Index. It touches on four primary areas: boosting productivity, maximizing time with clients, optimizing coverage ratios, and client touchpoints.
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Client Service Boosting Productivity
Financial professionals can use a segmented approach to client service with the goal of creating capacity and prioritizing their most valuable client relationships. -
Client Service Maximizing time with clients
Focusing wealth managers’ time on high-impact client-facing activities and redistributing other responsibilities may help fuel growth. -
Client Service Optimizing coverage ratios
Serving a limited number of clients may help enrich client experiences, improve business efficiencies, and promote growth opportunities. -
Client Service Balancing client touchpoint quality and quantity
A proactive client engagement strategy, implemented effectively, may help grow a practice's capacity and improve the quality of their client service.